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Siva Sivani Institute of Management

Secunderabad, HyderabadIn collaboration with the Association of Indian Management Schools (AIMS)

Presents · International Conference 2027

Samaroh-2027

“Reimagining Business and Management in the Age of AI: Innovation, Sustainability and Human-Centric Transformation”

Conference dates

11–12 February 2027

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Siva Sivani Institute of Management campus in Secunderabad, Hyderabad

A meeting of ideas

Innovation with people at the centre.

Secunderabad, Hyderabad

Discover Samaroh

Welcome to Samaroh-2027

About the conference

The International Conference brings together academicians, researchers, industry leaders, entrepreneurs, policymakers and emerging scholars to examine how Artificial Intelligence, emerging technologies, innovation and sustainability are transforming business, organizations and society.

The conference seeks to advance contemporary management thought, rigorous research and evidence-based practice by creating a platform for interdisciplinary dialogue, knowledge exchange and academic–industry collaboration.

Pre-conference research forum

11 February 2027

Research Forum

“AI-Enabled Research Excellence: From Discovery to High-Impact Publication”

A focused research forum on AI-enabled research discovery, research design, advanced research tools, scholarly writing, research integrity, and strategies for developing high-quality research for reputed academic publications.

Research discoveryResearch designAdvanced research toolsScholarly writingResearch integrityAcademic publications

Explore the scope

Conference themes

Fourteen areas invite interdisciplinary perspectives on business, management, technology and society.

01

Artificial Intelligence, GenAI & Agentic AI

  • Generative AI
  • Agentic AI
  • Human–AI Collaboration
  • Responsible AI
  • AI-enabled Business Transformation
02

Digital Transformation, Emerging Technologies & Industry 5.0

  • Digital Transformation
  • IoT
  • Digital Twins
  • Robotics
  • Metaverse
  • Smart Organizations
  • Industry 5.0
03

Marketing, Consumer Behaviour & Customer Experience

  • AI Marketing
  • Consumer Insights
  • Branding
  • Retail Innovation
  • Omnichannel
  • Customer Experience
  • Digital Consumers
04

Innovation, Entrepreneurship, Startups & Business Models

  • Entrepreneurial Innovation
  • Startups
  • Business Model Innovation
  • Digital Entrepreneurship
  • Social Innovation
  • Startup Ecosystems
05

Sustainability, Circular Economy, ESG & Responsible Business

  • Circular Economy
  • ESG
  • Sustainable Business Models
  • Green Innovation
  • Climate Action
  • Responsible Business
06

Finance, FinTech & Business Analytics

  • AI in Finance
  • FinTech
  • Digital Finance
  • Financial Analytics
  • Sustainable Finance
  • Risk Analytics
07

Human Capital, Leadership, Organizational Behaviour & Future of Work

  • AI-enabled HR
  • Leadership
  • People Analytics
  • Employee Experience
  • Future Skills
  • Human–AI Collaboration
08

Operations, Supply Chain, Logistics & Industry 5.0

  • Intelligent Supply Chains
  • Smart Operations
  • Logistics Innovation
  • Supply Chain Resilience
  • Automation
  • Sustainable Operations
09

Strategy, Global Business & Organizational Transformation

  • Strategic Transformation
  • Global Business
  • Competitive Advantage
  • Organizational Agility
  • Business Ecosystems
  • Strategic Resilience
10

Data Analytics, Business Intelligence & Decision Sciences

  • Predictive Analytics
  • Machine Learning
  • Business Intelligence
  • Decision Analytics
  • Data-driven Strategy
  • AI-enabled Decision Making
11

Corporate Governance, Business Ethics, Policy & Responsible Management

  • AI Governance
  • Business Ethics
  • Corporate Governance
  • Data Privacy
  • Responsible Innovation
  • Policy & Regulation
12

Management Education, Research & Future of Learning

  • AI in Management Education
  • GenAI-enabled Learning
  • Research Innovation
  • Future Skills
  • Experiential Learning
  • Academic Integrity
13

Emerging Markets, Inclusive Business & Social Transformation

  • Rural Markets
  • Inclusive Innovation
  • Social Entrepreneurship
  • Digital Inclusion
  • Emerging Economies
  • Technology for Social Good
14

Healthcare, Education, Tourism & Service Innovation

  • AI in Healthcare
  • EdTech
  • Service Innovation
  • Digital Services
  • Smart Tourism
  • Customer Experience

Samaroh-2027 · 11–12 February 2027

Reimagine business and management in the age of AI.

Explore the themes