Begin Your Journey with PGDM-BA Program

SSIM offers Post Graduate Diploma in Management - Business Analytics (PGDM-BA), a pioneering program in Telugu speaking states, designed to meet the growing demand for data analytics professionals.

In today's data-driven world, where 2.5 quintillion bytes of data are generated daily, organizations are shifting from intuition-based to data-driven decision-making. SSIM's PGDM-BA program uniquely combines Business Management, Analytical Mathematics, Statistics, and Computer Science to prepare professionals for this transformation.

Program Objectives

The program aims to achieve the following specific objectives:

• To develop understanding of how managers use business analytics for problem-solving and decision making
• To apply principles of economics, marketing, and decision making in data science contexts
• To build business intelligence capabilities through appropriate technology and software solutions
• To provide leading-edge analytical skills across various functional areas of business

Program Focus Areas

• Marketing Analytics
• Financial Analytics
• HR Analytics
• Operational Analytics
• Artificial Intelligence and Neural Networks
• Advanced Machine Learning
• Big Data Analytics
• Cloud Computing Techniques

Program Highlights

Learning Approach

The program follows an experiential learning process where students:

• Engage in hands-on learning through simulations and gamifications
• Learn from faculty with extensive industry, academia, and research experience
• Participate in paid summer internships (Earn-while-you-learn)
• Gain practical experience through corporate interviews and industrial visits
• Develop entrepreneurial skills through real-world projects

With the demand for data analytics professionals projected to grow by 25% between 2020-2030, PGDM-BA graduates are well-positioned for successful careers in this rapidly expanding field.