Ms. Samarpita Roy

Ms. Samarpita Roy is an Assistant Professor of Communication at Siva Sivani Institute of

Management, India, and a researcher specialising in aspects like corporate communication, personality development, persuasive communication, crisis communication, managerial communication, mentoring and counselling among others. She holds a Masters in Business Administration, an MA in Mass Communication, and a PG Diploma in Public Relations. She has a total work experience of more than 15 years and has worked with organisations such as Indian Institute of Management, Ahmedabad; Evalueserve.com Private Limited; Hindustan Times Media Limited, among others.

While working with Siva Sivani Institute of Management, Hyderabad, Telangana, India since

2022, she has been teaching different aspects of communication to the students and helps

them with Personality Development lessons as well. She is also actively involved in

coordinating the Student Clubs including the club working for developing language competencies among students from varied backgrounds.

Apart from these, she has also been writing various marketing collaterals, campaigns, SEO-based articles and other marketing materials apart from working on advertising and packaging materials for more than ten years. She has also been involved in publishing cases, writing articles, and working on book chapters since the last few years.