Dr. Shambhavi Tamrakar
Assistant. Professor
Expert in marketing analytics and consumer research. Conducts studies on digital consumer behavior patterns.
Qualification
Ph.D, MBA, MA
Experience
14 Years
Department
Marketing Management
Area of Expertise
Marketing Management
Designation
Assistant. Professor
shambhavi@ssim.ac.in
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Dr. Shambhavi Tamrakar
Assistant. Professor
Qualification
Ph.D, MBA, MA
Experience
14 Years
Department
Marketing Management
Dr. Shambhavi Tamrakar is a dedicated academician and marketing professional with 14 years of experience in teaching, research, training, and institutional development. Specializing in Marketing Management, Retail Management, Sales Management, CRM, and International Business, she is currently serving as Assistant Professor at Siva Sivani Institute of Management. She has contributed extensively to academic research through international publications, conference presentations, case studies, and faculty development programs. An active innovation ambassador and startup mentor, she is passionate about bridging industry practices with academic learning while fostering research, entrepreneurship, and student development.
Received Best Paper award : "Visual Merchandising and its Interplay with Product Attributes, Brand Reputation, and Service Quality: An SEM-Based Analysis of Customer Behaviour in Retail Apparel", presented and published in two day International conference on : Emerging trends and technological advancements towards innovation and sustainability for societal and business progress,(IMMRC 2025 ) at Institute of Marketing Management New Delhi 17th and 18th JANUARY, 2025. NPTEL Topper Retail Marketing strategy organised by - IIT Roorkee, Sept 2025 Scored 71% in Integrated Marketing Communication Swayam MOOC Course conducted by NPTEL Online Certification 12 week Course- Elite Band(Jan – April 2024) Advance level certification- in Innovation Ambassador(IA) Training by MoE’s Innovation cell and AICTE during IIC calendar year 2024.
