Dr. Bipul Kumar

Dr. Bipul Kumar is a faculty member in the Marketing area at SSIM Hyderabad. He holds a Ph.D. in Marketing from Pondicherry University, with his research focused on determinants of customer engagement on social media. An MBA in Marketing and UGC-NET qualified professional, before joining SSIM, he served as an Assistant Professor at Pranveer Singh Institute of Technology, Kanpur. Bipul brings a rich blend of 4+ years of academic experience and 1.5 years of industry exposure with Kotak Mahindra Bank. He has presented his research paper at prestigious forums, including IIM Kozhikode, IIM Bodh Gaya, and IIM Shillong, and other universities. His teaching and research interests include Digital & Social Media Marketing, Strategic Brand Management, Services Marketing, Customer Relationship Management, Consumer Behaviour, and Marketing Analytics.