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Faculty Profile

Thirumal Reddy T

Assistant Professor
Area: Marketing Management
Education: PGDBA
Experience : 18 Years
Email: thirumalreddyt@ssim.ac.in
Phone: +91-8688076541

Biography

Mr.T.Thirumal Reddy has done his PGDBA from Siva Sivani Institute of Management. A SAP Certified Consultant, and in his brief experience in sales and business development, has worked with leading cosmetic brands with his last assignment being with TVS group of companies.

Mr. Thirumal Reddy, joined SSIM as a faculty member in 2008 and has been associated with the esteem organization since then. He is pursuing his Ph.D. from Vignan’s Foundation for Science, Technology and Research University and his research interests include wide area of consumer Behaviour and Digital Marketing. He has authored many research papers in reputed Scopus Indexed Journals.

Teaching

  • Consumer Behaviour
  • Field Sales Management
  • Services Marketing
  • Customer Relationship Management
  • Business Marketing
  • Digital Marketing and Introduction to Marketing Management

Awards

Received Best paper Award of the Paper titled “Customer Switching Behaviour in Cellular Services – An Indian Scenario” National Conference on Management – A CHANGING SCENARIO – NCMCS ‘10 – Panimalar Engineering College, Chennai, 06th March 2010.

Research Publication

  • Published a Research Paper titled “Relationship between Employee Engagement and Organizational Commitment”: A Qualitative Analysis, Natural Volatiles and Essential Oils journal (Scopus), Nov-21, e-ISSN: 2148-9637, Volume-8 Issue-4.

  • Published a Research Paper titled “Determinants of continuance intentions to use Mobile Wallet services Light users vs Heavy users, published in Indian Journal of Marketing, Indian Journal of Marketing (Scopus), ABDC(c), Feb-21, ISSN No 0973-8703, Vol 51 Issue No-2

  • Published a Research Paper titled “The Moderating Effect of Gender on Continuance Intention Toward Mobile Wallet Services in India” Indian Journal of Marketing (Scopus) Apr-19, ISSN No 0973-8703, Vol -49, Issue – 4

  • Published a Research Paper titled “Service Quality determinants of E-commerce Websites: A Content Analysis” was submitted and published at Three Day National Seminar, On Strategic Quality Management Through Innovation and Value Creation at School of Management Studies, University of Hyderabad, on 18-20 March 2010

  • Published a Research Paper titled “Repositioning and Rebranding the Mantras for Sustainability and Growth in Economic Turbulence” at IES International Marketing Conference 2010, IES Management College and Research Centre, Mumbai.

  • Published a Research Paper titled “Time and Motion study: Traditional Tool for the Modern Retail Outlet” was published in A journal of Business Review Vol 4 No 1 & 2 of June – December 2009

  • Published a Research Paper titled “Knowledge based Academic Institutions-A Re-Evaluation” paper was presented in a Conference on “Knowledge Management in Indian Organizations –Challenges & the Road Ahead” Organized by Siva Sivani Institute of Management

  • Presented and Won the Best Paper Award for a Paper titled as “Customer Switching Behaviour in Cellular Services – An Indian Scenario” at National Conference on Management – A Changing Scenario, at Panimalar Engineering College, in March, 2010.

SEMINARS / FDPs ATTENDED

National

  • National Conference on Management – A CHANGING SCENARIO – NCMCS ‘10 – Panimalar Engineering College, Chennai, 06th March 2010.
  • “Publish and Flourish”, at Siva Sivani Institute of management, 23rd and 24th Oct 2009

International

  • IES International Marketing Conference 2010, IES Management College and Research Centre, Mumbai.

Training Programs Attended:

  • Attended a FDP on “Research Methodology for Management Research” conducted at IIM Kozhikode in June, 2010
  • Attended a Workshop on “Active Learning by Prof. Xavier, Director-IIM-Ranchi” at SSIM Campus
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