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Faculty Profile

Sri Sourya Rongala

Assistant Professor
Area: Marketing and Analytics
Education: Ph.D (Pursuing), University of Hyderabad; MBA (HR and
Marketing); NET-JRF.
Email: sourya@ssim.ac.in
Phone:  +91 9618956578

Specialisation: Marketing and Analytics
Research: Customer Experience, Tourism Analytics, Food Tourism

Biography

Mr. Sri Sourya Rongala is pursuing a Ph.D. in the field of Marketing from School of Management Studies, University of Hyderabad. He holds an MBA in Marketing Management and Human Resources Management from Andhra University. His research interests are towards Services Marketing and Tourism He has around 4 years of research and teaching experience. He is also a NET-JRF holder from December 2020.

Teaching

  • Marketing Management
  • Marketing Research
  • Service Marketing
  • Analytics

PUBLICATIONS & PAPERS IN REVIEW

  • Titled “Corona Virus and Service Industries – A Critical Perspective” Test Engineering and Management. Vol.83, Issue-May – June 2020, (Scopus).
  • Titled “Food Tourists’ Local Food Consumption Value and Its Effect on Their Behavioural Intentions towards the Destination”. Academy of Marketing Studies Journal (AMSJ) Volume 27 Special Issue 5
    2023. (ABDC-B).
  • Titled “Understanding the determinants of Customer Satisfaction and Revisit Intentions in Theme Restaurants- Case of Steam”, Journal of Food Service Business Research.
  • Titled “Do all complain the same? Examining the role of luxury hotels reviewer attributes using text mining”, Consumer Behavior in Hospitality and Tourism.
  • Titled “Determinants of service complaints: A quantitative and qualitative analysis on Heritage hotels’ customer’s online reviews”, International Journal of Contemporary and Hospitality Management.

Conferences and Workshops

  • Titled “Perceiving the potential of VR based service innovations and marketing practices through netnography”. “IMS UNISON UNIVERSITY- NASMEI, International ConferenceThe age of digital transformation Impact of Emerging Technologies in Marketing”. Page-16 to 28.

  • Titled “Luxury hotels’ Customer complaints: A comparative study of review attributes using text mining”, “4th International Scientific Conference“Tourman 2021, Restarting Tourism, Travel and Hospitality: The Day After”, Page- 1361.

  • Titled “Best Rural Healthcare Practices: A Perspective, “NIT Raipur National Conference 2019.

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