Apply Now

Faculty Profile

Shambhavi Tamrakar

Assistant Professor
Education: Ph.D., MBA, MA. English
Area: Marketing
Experience: 11 years
E-mail: shambhavi@ssim.ac.in
Phone: 8982860341

Biography

Dr. Shambhavi Tamrakar is a meticulous academician with 11 years of teaching and training experience, groomed students in the fields of management, business communication and soft skills training. She holds Ph.D from Barkatullah University, MBA from IBMR –IBS Bangalore also holds M.A English Literature. She is a certified Innovation Ambassador by MoE’s Innovation cell & AICTE. Her research area is in the field of rural retail sector. She has Published and presented several research paper in journals and conferences both nationally and internationally. Also published a book on “A Handbook on Business management case studies”. She is member of International Society for Development and Sustainability.

Teaching

  • Principles of Management
  • Marketing Management

Reasearch

  • Rural Marketing
  • Consumer Behaviour
  • Rural Marketing
  • Consumer Behaviour
  • Retail Sector

Journals

  • ‘Marketing research: a state-of-the-art’, published on international journal of educational and humanities, Vol. 4, no. 1, January 2017, ISSN No. 2319-8265, pp 193 – 198.
  • ‘Rural marketing in India: Prospect, significant, difficulty and distribution policies’ published on International Conference ‘youth India 20-20 unmask the future: opportunities and challenge, 2016, ISBN 978-93-81358-70-9, pp 281 – 283.
  • ‘A Study on Retail FMCG Marketing in Rural India’, published on International Journal Voice of Research, Vol. 4 Iss. 2, September 2015, ISSN No. 2277-7733, pp 35 – 37.
  • A Study on development, Opportunities and Future Prospects of Organized Retail in Rural India, published on International Journal of Research and Analytical Reviews (IJRAR), Volume 8, Issue 1, E-ISSN 2348-1269, P- ISSN 2349-5138), pp-76-81.

International / National Publications:

  •  ‘An analysis of Indian Retail Industry’ published on National Conference on Innovative Trends in Science and Technology, Bhilai, March 2018.
  • ‘Rural markets: An immaculate market & pillar of Indian economy ‘ published on National Conference, reviving India as a Vishwa guru, February 2018.
  • ‘Rural Marketing in India: Prospects, significances, difficulty and distribution policies’ international conference on Youth India 2020 Unmask the Future: Opportunities and Challenges, Feb 2016.

Book Publication:

Published a book titled: “A Handbook on Business management case studies” with Lambert Academic Publication ISBN: 978-620-3-46210-4
 

Membership:

International Society for Development and Sustainability (ISDS)

Seminar / Conference / Webinar attended/ Workshop:

  1. Cleared foundation level Innovation ambassador training conducted by MoE & AICTE.
  2. Organized and Presented a seminar on “SUSTAINABILITY GOALS” by UN for college students to provide insight regarding innovation at Nalla Malla Reddy Engineering College,7th January 2023
  3. Participated 3 days Examination Reform workshop conducted by AICTE, October 2021
  4. Participated in the AICTE sponsored one-week online short-term training program on Marketing Management for Sustainable development, 26th April to 01st May
  5. Certification course on Fundamental of Digital Marketing, Google Digital May 2021.
  6. 7 days’ faculty development program (Developing Teaching Techniques and Research skills) conducted by Mahakoshal Arts & Commerce Autonomous lead college, Jabalpur, under the aegis of MPHEQIP and world bank,15th to 22nd febraury,2021.
  7. Education 4.0-Season II- 3 Days Online Workshop- By IQAC, Atharva College of Engineering- 28th May to 30th
  8. Online Quiz Competition on Test Your Knowledge on Plagiarism by Office of Dean Research-Crescent Institute of Science and Technology, Chennai-
  9. “आत्मनिर्भर” -Innovation  Design   Thinking   &   Entrepreneurship – One   Week   Online   Workshop-Sreenidhi Institute of Science and Technology-01june to 06 June
  10. Webinar On: Leadership and Management During COVID -19: Transforming Adversity into Opportunities – Association of All Industries, Mandeep- By Rajeev Agrawal Life Coach and Motivational Guru,24 June2020
  11. Business Management Framework a National Level Online Quiz Competition from 7th July to 11 July2020 by Department of Management Studies, Nalla Malla Reddy Engineering
  12. SWAYAM: Completed online MOOC course on “The Introduction to Marketing Essentials”
  13. SWAYAM: completed online MOOC course on “Communication Skills and Knowledge Dissemination” by
  14. One Day Webinar On “Rethinking The Research Paper”, By Edweb, 20th Jan
  15. Two Days ISTE National Conference on “Advancement in Research and Development in Science and Technology”, At RGPI Bhopal, 7th And 8th Feb
 
Scroll to Top