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Faculty Profile

Dr. Shubhra Johri

Assistant Professor
Area: Finance
Edu: PhD, UGC Net, MBA (Gold Medalist), B.Tech
Experience : 18 years (BBA, MBA)

Biography

Shubhra Johri is a faculty at SSIM with a rich experience of more than a one and a half decade at UG and PG level. She has been associated with a number of B-Schools of national repute in Delhi /NCR. She holds a Doctorate Degree in Management, UGC Net Qualified, B.Tech (E&TC) and MBA. She has been accorded with Shri Anant Pandey Memorial Gold Medal and Dr. Krishna Sahai Chaudhary Gold Medal for her outstanding performance in Academics at the university Level. She has authored 2 e-books on Economy and Services and Fundamentals of Management – Tata Mc Graw Hill Education and has handled several curriculum development and OLC projects for Tata Mc Graw Hill Education.

She has got a plethora of research papers indexed in Scopus Journals, UGC Care list and several national and International refereed journals to her credit. She has been actively involved in organizing National and International Conferences.

Teaching

  • Financial Courses
  • Statistics
  • Economics

Research and Publication

  • Research Paper titled ‘Misleading Advertisements as a part of unprofessional trade practices-A critical Appraisal of regulatory mechanism and Business Ethics’published in Scopus Indexed journal- Journal of Positive School Psychology 2022, Vol.6, No. 3,3443-3456.
  • Presented a paper titled ‘Ensuring Equitable access to Agriculture finance: A critical appraisal’ in the National Seminar on “Sustainable Agri Business opportunities and Management practices towards developing the rural economy” organized by University of science and Technology Meghalaya Supported by NABARD on March 2022.
  • Research paper titled, “An empirical study on Banking sector reforms and its impact on Non-Performing Assets”, published in UGC Care journal: The Journal of Oriental Research, Madras, Vol. XCII-VI : 2021,0022-3301.
  • Published a Research Paper titled, “A critical appraisal of rights, issues and challenges of migrants laborers during corona pandemic” in The Journal of Social Sciences 2020, Vol.48, No.3: 0253-1097.
  • Published a research paper titled,” An analytical Study on Investor’s behavior amongst teaching fraternity of Higher Educational institutes “ in Journal JXAT, Vol XII issue V: 1006-7930 in 2020.
  • Published a research paper titled, “An Empirical study on impact of Union Budget on Indian stock Market “in Journal JXAT, Vol XII issue III: 1006-7930 in 2020.
  • Published a research paper titled, “A Study of Literature review on Insolvency and Bankruptcy Code” in AEGAEUM Journal (UGC Care) Vol.8 issue 2, 2020: 7021-2008.
  • Presented a paper titled: Impact of Changes in CRR on Inflation Rates in the International Conference on Globalisation: Prospects & Opportunities for a new India “ organized by ITS Ghaziabad in April 2018.
  • Presented a paper titled: A Study On Insolvency & Bankruptcy Code In India, in the International Conference – ICEMELTS organized by Sandip University in December 2018Presented a paper titled: Dividend Announcement And Its Impact On Share Price, in the International Conference – ICEMELTS organized by Sandip University in December 2018.
  • Presented a paper titled: A Study Of Risk And Return Analysis Of Mutual Funds In India in the International Conference – ICEMELTS organized by Sandip University in December 2018.
  • Published a research paper titled Stock Market Predictability: Does Traditional CAPM Model holds good in Recent Times on Indian Companies, in International journal IJSTM (Refereed): Vol 5, Issue 5 2394-1537 impact factor 2.012 in 2016.
  • Published a paper titled “Developing Models to predict constituent changes (Inclusion/Exclusion) of securities in Nifty 50 Index for Maximising investment Returns” in International journal: Review of professional management( refereed): Vol 13 No1:
  • listed in Ulrich Periodical directory by Pro Quest USA in 2015.
  • Published a paper titled: An empirical study of practical efficacy of ideal financial ratios in a national journal Pranjana Volume 18, June 2015 ISSN, 0971-9997
  • Published a paper titled: Mergers and acquisitions: An insight into value creation & post-merger synergies” in the International journal: Pacific Business Review (refereed), March 2014 ISSN: 0974-438X. Impact Factor: 4.02
  • Published a paper titled: Financial Sector innovation: Herald a new Era in Economic growth of India in Pezzottaite journals: International journal of entrepreneurship and business environment perspectives, March ’14 ISSN – 2279-0950.
  • Published a paper titled: Banking innovations in the new age economy: CRM Strategies in an international conference: Technological and management advances in the new age economy: An industry perspective: March 2014.
  • Published a paper titled: Analyzing the target market through Psychographic Segmentation: An Application of cluster analysis in Vision & Quest: International journal of science, Technology & Management Dec 2013: ISSN NO 0975-8410.
  • Published a paper titled: Eagles don’t flock in an International journal, IJSERISSN No. 2229-5518.
  • Presented a paper on Creativity, innovation and ethics in Oligopolistic Markets at an International conference on Innovation and creativity at Asian Business School.
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