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Faculty Profile

Chaithanya Muppavarapu

Assistant Professor
Area: 
Education: PGDBA
Experience : 17 Years
Area : Marketing
Email: 
Phone: 

Biography

He is an Asistant Professor and also a PGP-Co Chair for all PGDM Programs at SSIM.He has completed his PGDBA from Siva Sivani Institute of Management specializing in Marketing, Systems and Entrepreneurship. He is a Mechanical Engineering graduate. He has a total work experience of 17 years out of which he worked for 5 years in the industry,3 years as a small enterprise owner and 9 years in academics.He worked with ICICI Bank, Dream Tekis Software and Sun Microsystems.
He is currently pursuing his Ph.D in the area of Internet & Social Media Marketing. He is also pursuing Diploma in Training & Development from ISTD. His current interests are Digital Marketing, Social Media Marketing, Sales Management,Services Marketing, CRM, and Business Communication. He has attended many International& National Seminars,Webinars & Conferences.

Teaching

  • Marketing Management
  • Sales Management
  • Services Marketing
  • Digital Marketing
  • Social Media Marketing
  • CRM
  • Brand Management
  • Operations Management
  • Service Operations Management
  • Supply Chain Management
  • Logistics Management

Research

  • Social Media
  • E-commerce
  • Services Marketing
  • Supply Chain

Publications

“The cause and effect of web experience perception -An empirical study on Bricks and Clicks Retailers” in Services Marketing in India – Changing Paradigms published by Siva Sivani Institute of Management

Conferences and Workshops

  • Inculcating Universal Human Values in Technical Education.
  • Power of Branding.
  • National Conference on Application of Indian Ethos in Management.
  • Interactive Session with Dr.Pawan Agarwal,CEO,Mumbai Dabbawalas Association.
  • Workshop on Digital Marketing.
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