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Faculty Profile

Bipul Kumar

Assistant professor
Area: Marketing
Email: bipul@ssim@ac.in
Phone: 7598056922

BIOGRAPHY

Mr. Bipul Kumar holds an MBA in Marketing Management from Pondicherry University. Presently he is pursuing a Ph.D. in the field of marketing from the department of management studies, Pondicherry university, Puducherry. His research topic is “Determinants of customer engagement with products/ Brands on social media.” He has around 1 year and 3 months of experience in corporate and 5 years of research and teaching experience. Before joining the Siva Shivani institute of management, he worked as an assistant professor in the Department of Business Administration at PSIT Kanpur. He has also qualified for UGC NET in Management in December 2018.

TEACHING

  • Marketing Management
  • Marketing Research
  • Service Marketing
  • Consumer Behavior

Publications & Paper presented

  • Kumar, B.Sharma, G.S (2019). Customer Engagement on social media: A Brief Review, International Journal of Research and Analytical Review, 6 (2), 102-109
  • Presented a Paper titled “Social media post covid-19: A Review” at the International Management conference on post covid management strategies: Recovery, Resilience & Adaption, IIM Bodh Gaya.
  • Presented a Paper titled “Retargeting – A tool for customer conversions” at the 4th International Conference on Marketing, Technology, and Society, IIM Kozhikode.

Conferences and workshops

  • 10TH & 11th November 2018, school of management, Pondicherry university. Two days National level workshop on “text analytics.”
  • 12th March 2019, Ananda Rangapillai Library, Pondicherry university, and Wiley Academic publishing for quality Research: how to get published and Avoid pitfalls.
  • 17th-28th December 2019, school of management, Pondicherry university. 10 days Research Methodology Program for M.phil/P.hd/PDF scholars in social sciences Research.
  • 24t April 2020, Adarsh AIMIT, Adarsh group of institution, international Faculty Development program on developing the ability to write research Proposals.
  • 10th -16th august 2020, School of Management, Pondicherry University. Executive development program on model Building.
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