Faculty Profile
Arijit Santikary
Program Chair-PGDM & Associate Professor in Marketing
Area: Marketing
Education: Ph.D, MBA
Experience : 18 Years
Email: [email protected]
Phone:+91-9963713840
Biography
Dr.Arijit Santikary is an Associate Professor in Marketing functions and also Program Chair for PGDM program. He holds PhD from ICFAI University and MBA from WBUT. His thesis titled as “Market Orientation and Marketing Effectiveness in Business Schools of Hyderabad and Rangareddy District of Telanagana State”. He has total 18 years of diverse work experiene in corporate and in teaching and research as well. Prior to this assignment he has worked with Presidency School of business as faculty in management studies.
His experience includes pharmaceutical marketing, educational marketing,branding and media buiying and selling in corporate and in academics as teacher,trainer and researcher in the area of marketing. He is also certified as “Certified Marketing Professional and Teacher” by MTC Global. He is also Certified as Peer Reviewer of Publons (Web of Science) and Elsevier Academy.
Teaching
- Marketing Management
- Sales Management
- Marketing Communication
- Brand Management
- Marketing Analytics
- Services Marketing
- Marketing Simulation
- Marketing Strategy
- Marketing Research
- Design Thinking etc.
Research
- Marketing Strategy
- Consumer Behaviour
- Sales
- Branding
- Customer Relationship Management
Publications
- Article published in Journal of Contemporary Issues in Business and Government Vol. 29, No. 01, 2023 https://cibgp.com/ ABDC Indexed, titled as “ATTITUDE TOWARDS PRINT MEDIA ADVERTISING”.
- Article published in Journal of Contemporary Issues in Business and Government Vol. 29, No. 01, 2023 https://cibgp.com/ ABDC Indexed, titled as “Employee Engagement and Productivity-Evidences from Higher Education Institutions of Telangana State in India”.
- B-School students’ orientation and students’ satisfaction: A Research study in India in Sugyaan International Journal volume 4 (June 2012)
- Business students’ perceptions toward sales as a career in India: An empirical investigation in Intercontinental Journal of Marketing Research Review (May 2014)
- Branding Business Schools: A Literature Review and Research Agenda in IUJ Journal of Management volume 3 (June 2015)
- Market Orientation and Marketing Effectiveness of B-Schools: A Study on Business Schools of Hyderabad in MTC global Journal of Management (April to June 2017)
- Paper published in Journal of Social Welfare and Management, Volume 10 Number 2, May – August 2018. Titled as “Impact of Market Orientation on the Student Satisfaction of Business School in Hyderabad and Rangareddy District of Telangana State”.
- Paper published in Journal of Research in Science, Technology, Engineering and Management (JoRSTEM) Volume 5, Issue 1, March 2019. Titled as “Green Marketing: An Indispensable Component of Marketing in the 21st Century to Gain Customer Loyalty”.
- Paper published in Zenith International Journal of Multidisciplinary Research, Volume 9, Special Issue 1, June 2019. Titled as “What do corporations expects from B-Schools?”.
- A case published ET Cases.com titled as “An Experience of a Salesman” on Nov.09,2020. URL for the same is- https://www.etcases.com/an-experience-of-a-salesman.html
- A case published by case center (UK) titled as “Ayhrit Infotech: Target Market Dilemma”.
- Patented COMPANY REVIEW SESSION BEST PRACTICE- SIVA SIVANI INSTITUTE OF MANAGEMENT as a co-inventor.
- “An Empirical Study of Service quality issues with special reference to stock broking firms in Bhubaneswar” in Services Marketing in India – Changing Paradigms published by Siva Sivani Institute of Management (2012).
- “Performance management: Quintessence for Success of Business” in Performance Management book (2012).
- “An overview and application of two-step-clustering approach for better market segmentation in an emerging market” in Innovative Marketing Strategies in Emerging Markets – What’s next? Published by Siva Sivani Institute of Management (2013).
- “Attitude of the Management students towards sales job” in Challenges in Management & Information Technology published by Allied Publisher (2014).
- “Marketing Effectiveness as a function of Market Orientation and Organizational Culture in B-school context: A conceptual Model” in Strategies for Business Excellence-Challenges and Opportunities published by MRCET(2015).
- “Market Orientation and Marketing Effectiveness in Select B-schools: Preliminary Results” in Strategies for Business Excellence-Challenges and Opportunities published by MRCET (2016).
- Coeditor of Conference proceedings volume titled “Services Marketing in India – Changing Paradigms” published in January 2012.
- Coeditor of Conference proceedings volume titled “Innovative Marketing Strategies in Emerging Markets – What’s next?” published in February 2013.
Conferences and Workshops
- Attended a Seminar on “Competitiveness in the Indian Industry” at SSIM. • Attended a Seminar on “Technology Management” organized by FAPCCI.
- Attended a Seminar on “Knowledge Management” organized by SSIM.
- Presented a Paper titled “An Empirical Study of Service quality issues with special reference to stock broking firms in Bhubaneswar” at National Conference on Services Marketing in India – Changing Paradigms organized by Siva Sivani Institute of Management, Hyderabad in Jan 2012.
- Presented a Paper titled “Performance management: Quintessence for Success of Business” at National Conference on High Performance is key to organizational success conducted by Gandhi Engineering College, Bhubaneswar in April 2012.
- Presented a Paper titled “An overview and application of two-step-clustering approach for better market segmentation in an emerging market” at the International Conference on Innovative Marketing Strategies in Emerging Markets – What’s next? Organized by SSIM, Hyderabad in Feb 2013.
- Presented (In-absentia) a Paper titled “Green Marketing: An Indispensable component of marketing in the 21st century to gain customer loyalty” at the National Conference on Green Business & Sustainable Development organized by Sagar Business School, Hyderabad in June 2012.
- Presented a Paper titled as “Attitude of the Management students towards sales job” at the International Conference on Challenges in Management and Information Technology” (CMIT-2014) at BCET and NIT Durgapur on January, 2014.
- Presented a Paper titled as “Marketing Effectiveness as a function of Organizational Culture and Marketing Orientation in B-school context: A conceptual Model.” in the international conference on Strategies for Business Excellence: Challenges and Opportunities at MRCET, Hyderabad (2015).
- Presented a paper titled as “Market Orientation and Marketing Effectiveness in Select B-schools: Preliminary Results” in the international conference on Strategies for Business Excellence: Challenges and Opportunities at MRCET Hyderabad (2016).
- Presented a paper titled as “Impact of Market Orientation on the Student Satisfaction of Business School in Hyderabad and Rangareddy District of Telangana State” in the international conference on Strategies for Business Excellence: Challenges and Opportunities at MRCET Hyderabad (2017).
- Presented a paper titled as “Corporate Expectation from B-Schools of Greater Hyderabad: A Descriptive Analytic Study.” in the international conference on Digitization of Business and Analytics- A Key Driver in the Paradigm Shift at SSIM Hyderabad (2018).
- Presented a case titled as “An Experience of a Sales Man” in the international case conference on “Managerial Excellence in VUCA World” organized by Siva Sivani Institute of Management in association with Economic Times on 28th September, 2019.
- Presented a paper titled as “What do corporation expect from a B-School?” in the international conference on Strategies for Business Excellence: Challenges and Opportunities” at MRCET Hyderabad (2019).
Awards
Certified Marketing Professional of MTC Global which was awarded in April 2021.